Dingo 1969
With deep roots in the late 60’s, Dingo was one of the first lifestyle boot brands and it was specifically designed for a socially aware, fashion-conscious generation. Many influencers, including professional athletes, actors and more have worn Dingo boots over the years, adding a level of prestige and identity that remains intact today.
Over the years, Dingo is recognized for its variety of boot lines and models of good quality boots at a reasonable price. From a vintage look to modern style, each pair of Dingo boots reflects the unique American spirit.
I had the pleasure of not only being selected to re-brand this iconic brand, but I continue to get to work hands-on in all aspects of the brand image and the new direction it’s taken on. From the logo, packaging, hang tags, stationary and physical product branding, to trend forecasting as well as developing, designing, and producing our trend books seasonally.
Another one of the many incredible design opportunities afforded to me by @danpostbootco, and just the beginning of my journey. The images below specifically, provide a few examples of the progression of the new identity in packing & stationery from concept to production.
Branding Re-Design
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Packaging Design
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Product Branding
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Branding Re-Design // Packaging Design // Product Branding //
Images // @dingo_1969
As a fellow creative, I always aim to give credit where credit is due. Any images from external sources, or aspects of a project that had a specific collaborator, are credited and linked either to the image directly or at the bottom of the image grid. So get wild, click around, and get to know some of the crazy talented photographers, fellow designers, artists and friends who took the time to feature these projects thus making this presentation possible!